MTN Ghana, in partnership with OnePIN, is supporting businesses across the country to connect more effectively with their customers through its MediaX platform.
MediaX is a self-service digital advertising solution that delivers measurable results across MTN’s digital ecosystem. The platform is demonstrating strong performance, providing brands and content providers with the tools to independently create, manage, schedule and optimise campaigns with full transparency and control.
The platform’s end-to-end self-service model is supported by a robust bidding system that ensures fairness and competitiveness, while real-time performance reporting enables smarter budget decisions and continuous campaign optimisation.
Campaigns on MediaX are currently achieving engagement rates of over 80 per cent, delivering profitable returns for content providers and driving consistent subscriber growth for MTN Ghana’s digital content partners.
These results reflect the platform’s ability to connect the right audiences with the right content at the right time.
MediaX also provides content providers and brands with full operational autonomy, alongside integrated payment capabilities.
MTN Ghana maintains oversight through built-in safeguards to ensure that all campaigns meet quality, compliance and regulatory standards without compromising the efficiency of the self-service model.
Commenting on the development in a statement issued in Accra yesterday, the Chief Digital Officer of MTN Ghana, Mr Ibrahim Misto, said “MediaX is strengthening how businesses engage with their customers by providing the tools and insights needed to drive more relevant and effective communication. The strong engagement rates and subscriber growth we are seeing clearly reflect the value the platform is creating for our partners and the wider digital ecosystem.”
The Chief Operating Officer of OnePIN, Mr Chris DeGrace, added “We built MediaX to give brands and content providers complete control, visibility and confidence in their campaigns. The results in Ghana, particularly the high engagement rates and profitable returns, demonstrate what is possible when data-driven insights are combined with a fully self-service advertising model.”
Ghana’s digital advertising sector is expanding rapidly, with total digital advertising spend projected to reach between $150 million and $200 million in 2026, with mobile accounting for over 70 per cent of that figure.
This trend places self-service, mobile-centric platforms such as MediaX at the centre of Ghana’s digital growth, enabling scalable, targeted and results-driven marketing for businesses of all sizes.
The service, which is already operational in MTN Nigeria and MTN South Africa, continues to demonstrate its scalability and ability to deliver consistent value across diverse markets.
As Ghana’s digital economy evolves, MediaX is well positioned to play a significant role in the future of mobile advertising and digital content.
BY TIMES REPORTER
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