GCB Bank PLC has dedicated October to customer appreciation, education and engagement, extending this year’s Customer Service Week into a month-long programme under the global theme: ‘The Extra Mile.’
Having served Ghanaians for more than seven decades, the bank said the Customer Service Month was intended to thank customers for their loyalty, listen to their experiences and identify areas where improvements could be made to the services provided.
The Managing Director of GCB Bank, Farihan Alhassan, said the programme reflected the bank’s responsibility to earn and maintain the trust of its customers.
“For generations, our customers have trusted us with their savings, businesses and aspirations. We value that trust and recognise the responsibility that comes with it. This October, we are making more time to hear from our customers and understand how we can serve them better,” he said.
Customer centricity is a key pillar of GCB’s strategy, guiding the development of its products and delivery of services.
The month-long programme will include activities at branches, in communities and online, providing opportunities for customers to interact with the bank and share their experiences.
A Customer Town Hall will provide a platform for customers to share their views and engage directly with the bank’s leadership.
Members of the Executive Committee will also visit selected branches to interact with customers and staff and gain first-hand insight into their everyday experiences.
Other activities include branch appreciation programmes, customer education sessions, Patrons Appreciation Day to recognise longstanding customer relationships, and the GCB Aerobics Fiesta, which will bring customers together through fitness and wellness activities.
The Chief Marketing, Communications and Customer Experience Officer of GCB Bank, Cynthia Eyram Ofori-Dwumfuo, said customer feedback would be central to the month’s activities.
“Going the extra mile starts with getting the everyday things right: clear information, timely responses and support when customers need it. This month, we want to hear what is working and where we need to improve, and use that feedback to strengthen the service we provide,” she said.
Customers have been encouraged to follow GCB’s official channels throughout October for information on the various activities and how to participate.
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