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Samira Bawumia: Challenging norms, breaking glass ceilings and the ‘closer’ in Ghana’s 2024 elections

Second Lady, Mrs Samira Bawumia

Second Lady, Mrs Samira Bawumia

First, let’s set the records straight. Samira Bawumia, Ghana’s second lady, has become the beau ideal of contemporary presidential campaigns. She is an effective surrogate, a spirited campaigner and persuasive emissary, who has lighted the campaign trail with her brilliance, charm and appeal.

In the annals of presidential campaign history across the world, presidential spouses have emergedas major figures on the campaign trails and in office. For instance, during the 2008, election, Michelle Obama was known as “The Closer” due to the pivotal role she played in firming up her husband’s position and policies. In this Ghanaian election, we submit that no presidential spouse fits this bill or visibly embodies such attributes effective to the campaign, more than Samira Bawumia. Her brilliance and political intelligence are un­equivocal; her confidence is admirable; and her eloquence is without doubt. She possesses an unmistakable and natural ability to accentuate, prolifer­ate, and magnify her husband’s qualities and policies.

Mother of national char­acter

From Gushegu to Axim, from Daboya to Ejura and from Damongo to Mampong, Mrs Bawumia has been bullish and unapologetic in support­ing her husband’s candidature. With her smooth, mellifluous, poignant, and soothing voice, Hajia Samira Bawumia’s tone is neither harsh nor insulting. She neither yells nor berates; she does not wander nor whisper. She speaks gently yet boldly, modulating her voice in an up­lifting, reassuring, and inspira­tional manner just as a mother of national character should be. She would often say on the campaign stump:

“We need a leader with bold solutions to take this country forward. We need an innovative leader. We need a leader who is a deep thinker, who is a solu­tions person…that leader is Mr. Mahamudu Bawumia.”

Ambassadorial in appeal

She would be an empathet­ic, elegant, enlightened, and eloquent first lady with the capacity to bring dignity, class, and finesse to the office of first lady. Mrs. Bawumia would be a great representation of Gha­na at home and abroad. She would be a safe, secure and sure ambassador for young females, women and society at large due to her gentle demeanor and ability to connect with citizens in their communities.

She has carried herself with so much grace and poise as a second lady and she would be even better as first.

In her, Ghana would have a first lady of class and deco­rum, able to carry high the flag of our nation and be a good representation of her ideals lo­cally and internationally. These include ideals such as civility, empathy, hard work, decency, social justice and advocacy.

Development-oriented

As second lady she has shown great empathy to com­munities especially to children and the youth by carrying out initiatives to support their growth and development. This year she continued her longstanding BECE Revision Support Project, one thousand nine-hundred and eighty-five (1985) schools in forty-five (45) Districts across the country with training and learning mate­rials. In fact, over the past half decade, her flagship project the Samira Empowerment and Hu­manitarian Projects has spear­headed various empowerment, skills training, humanitarian, and development programmes to deprived communities and constituencies of people. She has proved herself as a strong supporter of the second gentle­man, Dr Bawumia, by working tirelessly to champion women’s rights, environmental and social justice causes.

Torchbearer of civic duty

Mrs Bawumia demonstrates an understanding of the impor­tance of politics and education to national life. She understands that politics can significantly influence generations and the future of this country through who is elected into the presi­dency. She has therefore actively campaigned and taken her job as a candidate spouse extremely seriously. She has taken the time to meet with celebrity influenc­ers and various stakeholders on the campaign trail. She has met various important constit­uencies within the national voter landscape. Further, she has made sure to champion the cause of the party and can­didate on the campaign trail. She has not stopped short in effortlessly educating Gha­naian voters re­garding how her husband’s candi­dature will deliver jobs, improved service delivery, and bring about prosperity for Ghanaians.

There is no one who knows the Vice President better than the second lady. When it comes to Dr Bawumia, she is a credi­ble voice telling the nation what kind of person he is and this is a task the second lady has taken jealously.

She will definitely go into the history books as an assiduous, exemplary and preeminent presidential candidate spouse who redefined modern campaigning as strong, credible, poignant and influ­ential second lady.

BY PROF. G. ETSE SIKANKU AND DR LOUISE CAROL SERWAA DONKOR

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