Shamima, Deputy Spokesperson of the Office of the President of Ghana, has called on industry leaders within the marketing communication space to shape Ghana’s national identity.
Speaking on behalf of the Government of Ghana and President John Dramani Mahama at the 14th edition of the Marketing World Awards, held last Thursday at the Labadi Beach Hotel, Shamima emphasized the critical role of storytelling, authenticity, and strategic communication in nation-building. She noted that marketers and communicators hold significant influence in shaping public perception and strengthening the connection between citizens, businesses, and the state.
“Your work does more than sell products,” she said. “It shapes perceptions, builds emotional bridges, influences national conversations, and creates shared prosperity. Ghana needs you not as spectators, but as collaborators at the centre of our national transformation journey.”
Shamima highlighted examples from around the world—Singapore, Rwanda, South Korea, Dubai, and Kenya—to demonstrate how powerful storytelling and unified national branding can accelerate development. She stressed that Ghana must now define and project its own renewed narrative under the government’s Resetting Ghana Agenda.
According to her, Ghana possesses unique value propositions that position it for global competitiveness, including a stable democracy, a strategic AfCFTA advantage, a young creative population, strong cultural capital, and ongoing digital transformation. “These strengths are not just national attributes; they are brand assets,” she noted. “Ghana must claim its authentic story and tell it with ambition, clarity, and action.”
In her address, Shamima framed President Mahama’s development agenda as “a story worth telling,” built on several key pillars. She highlighted a focus on Good Governance & Economic Turnaround, driven by fiscal discipline and reforms to restore investor confidence. Central to this reset is the transformative 24 Hour Economy Initiative, designed to boost productivity and job creation.
Further priorities include The Black Star Experience, a national rebranding to establish Ghana as a global cultural and tourism capital, and Digital Ghana & Public Service Modernisation to enhance efficiency through digitization. Shamima also cited major developmental projects like the Global Business Services Hub and Petroleum Hub Development as core to the government’s strategic narrative.
“These programmes require your expertise,” she told industry professionals. “You are the custodians of perception and architects of national confidence.”
Shamima called on marketing and communication experts to partner with government in amplifying Ghana’s progress, countering misinformation, and promoting investor confidence. She insisted that a strong national brand benefits all sectors, expanding opportunities for corporate growth and competitiveness.
“When Ghana works, your businesses will grow,” she said. “Every success story shows that when government and the creative sector move together, nations rise.” She also charged the media to focus on messages that unite, empower, and inspire, urging journalists to elevate truth above noise and national clarity above fear.
Shamima encouraged the audience to embrace their role in shaping Ghana’s future narrative. “A nation becomes the story its people tell with courage, unity, and purpose,” she said. “Let us tell the story of Ghana rising—bold, innovative, confident, and unstoppable.”
She congratulated all award winners and commended the organizers for spotlighting excellence across the marketing and communications industry.
The 2025 edition of the MWA ceremony celebrated over 50 award winners across West Africa for their groundbreaking campaigns, the brightest brands, and the most visionary leaders transforming the marketing and communications landscape.
Towards the end of the gala dinner, Shamima was honoured with the Social Impact Communicator of the Year Award at the 14th Marketing World Awards. Her award was in recognition of her exceptional leadership in using media, advocacy, and civic engagement to drive national dialogue and empower communities. Over the years, through strategic communication initiatives and unwavering dedication to amplifying citizen voices—especially women and marginalized groups—she has shaped public discourse, strengthened democratic participation, and inspired meaningful social change.
The Marketing World Awards, in its 14th edition and organized by Instinct Wave, provides a unique premier platform for brands, marketers, communicators, and agencies to showcase their creative excellence and successful strategies in sustaining their brands and institutions.
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