TELECEL Ghana has presented a brand-new Hyundai Creta as grand prize to the 14th cycle winner of its SMS-based trivia competition, Dream Car promo.
Kofi Ofosu-Ennin, an architect in his mid-30s and founder of K.O. Ennin, an architecture and design firm specialising in residential and office spaces, was the overall winner.
Run in partnership with Vasmol, the Dream Car promo is open to all Telecel customers. Participants subscribe by sending CAR to 2018 or dialing *2018#, after which they receive four trivia questions daily. Each correct answer earns 100 points, while incorrect answers earn 25 points. Weekly top scorers win up to GH¢2,000 in cash rewards, and the overall six-month top scorer drives away in a brand-new vehicle.
The initiative is supervised by the National Lottery Authority (NLA) on their Caritas Lottery platform, to ensure transparency, integrity, and fairness in the conduct of the subscription-based SMS trivia. The 14th cycle ran from August 2025 to January 2026.
In remarks after receiving the prize at a short ceremony in Kaneshie last week, Mr Ofosu-Ennin said winning the grand prize marked a happy ending to six months of daily participation in the trivia promotion.
“I feel very excited about winning the grand prize. Since I joined the promo, I was praying to win and I have. I had my eyes on the Hyundai Creta as that was my daily motivation,” the resident of Lakeside Estates in Accra said.
Mr Ofosu-Ennin revealed that the cycle was his second time taking part in the promotion, which he joined after receiving a text message inviting him to subscribe to the 14th cycle through the official short code, ‘2018.’
He said seeing the previous cycle’s winner on social media strengthened his conviction that he too could win.
“After I saw the Cycle 13 winner on Facebook, something told me I should enter because maybe I could be next. I subscribed and kept answering the trivia questions via SMS,” he said.
Speaking at the presentation, Carlos Asare-Okoh of Telecel’s Consumer Business Unit said the promotion continued to reflect the telecom operator’s commitment to rewarding loyalty and engagement of customers in tangible and significant ways.
“Every cycle reminds us why the Telecel Dream Car promo matters. Our goal is to create life-changing opportunities for our subscribers and deliver engaging digital experiences. We appreciate our customers who participate daily with consistency and excitement, and winners like Kofi demonstrate that the opportunity is real,” he said.
Mr Asare-Okoh added that beyond the grand prize, the Telecel Dream Car promo had consistently awarded cash prizes, gadgets and other worthy prizes to the highest weekly and monthly scorers of the promo, making it of the most rewarding consumer promotions in the industry.
The Marketing Officer at the National Lottery Authority, Bright Ofori said the promotion continued to follow approved regulatory procedures to ensure fairness, transparency and credibility.
“The Dream Car promo is supervised to ensure every eligible participant has an equal opportunity. The NLA ensures that the deserving winner takes the grand prize and Telecel has complied with all our standards for running this consumer promotion.”
BY TIMES REPORTER
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