THE University of Media Arts and Communication (UniMAC) has begun a five-day training programme for 100 content creators and bloggers from across the country to promote professionalism and ethical standards in digital content production.
The initiative seeks to equip participants with the technical skills and ethical knowledge required to improve the quality of digital content and address concerns about unprofessional practices within Ghana’s evolving media landscape.
Addressing participants at the opening of the training, dubbed the “Chancellor’s Bloggers and Digital Content Creators Training Programme”, in Accra yesterday, the Vice-Chancellor of UniMAC, Professor Eric Opoku Mensah, explained that as audience attention and commercial opportunities moved towards digital platforms, there was a need to ensure that those controlling the space understood the responsibilities associated with content production.
He said the programme, sponsored by the Chancellor of the university, Dr Ernest Ofori Sarpong, was an initial intervention aimed at establishing a sustained relationship between the institution and content creators to contribute to sanitising the digital media environment.
Professor Mensah observed that the growing influence of bloggers and digital content creators, coupled with the shift in advertising and funding from traditional media platforms to digital channels, made professionalism increasingly important.
He said the training would cover ethical considerations and the technical aspects of content creation, including skills such as lighting, which practitioners sometimes overlooked when producing content.
According to him, participants were expected to acquire a better understanding of the standards required in professional digital content production and apply the knowledge to improve their work.
Professor Mensah said the programme was the first in a series of capacity-building initiatives, with participants receiving certificates upon completion, while plans were underway to extend the training to Kumasi and Tamale.
He said the university would provide further opportunities for content creators to undertake certificate courses and specialised training, while encouraging practitioners to enrol in its diploma and degree programmes to deepen their knowledge in media and communication.
Professor Mensah expressed optimism that the training would broaden participants’ perspectives, introduce them to new ideas and innovations, and improve the overall quality and professional outlook of their productions.
He reiterated that the university’s broader objective was to work with industry stakeholders to promote professionalism, improve digital content production and sanitise Ghana’s media space.
The President of the New Media Association of Ghana (NMAG), Eugene Osafo-Nkansah, expressed appreciation to the university’s management and the Chancellor for the initiative, encouraging members to make the most of the opportunity.
BY STEPHANIE BIRIKORANG
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