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Vodafone Ghana reaffirms commitment to SMEs

Ms Bolarin speaking at the launch

Ms Bolarin speaking at the launch

Vodafone Ghana has once again demonstrated its unwavering commit­ment to the growth and trans­formation of Small and Medi­um-Scale Enterprises (SMEs) in Ghana with the official launch of its annual SME Month.

Ms Tawa Bolarin, Director of the Enterprise Business Unit & Wholesale at Vodafone Gha­na, speaking at the launch, said “SMEs are the cornerstone of Ghana’s economy, contributing over 70 per cent of the Gross Domestic Product and constitut­ing about 85 per cent of busi­nesses within the private sector.”

“Our purpose as an organi­sation is to connect people and businesses for a better future. We are strategically positioned to be the catalyst for the growth of SMEs. This year, Vodafone Busi­ness is going beyond traditional support mechanisms to offer a comprehensive suite of initiatives aimed at SMEs, we are not just a service provider; we are a growth partner.”

At the forefront of the SME Month celebration is the launch of 4G+, a transformative step in ensuring that SMEs have access to the fastest, most reliable con­nectivity available.

To make this technology more accessible, Vodafone has launched a device financing scheme.

Customers can acquire 4G+ capable phones from Vodafone retail outlets and pay for them in manageable instalments.

Mr Alfred Neizer, Vodafone Ghana’s Head of SME and SoHo, introduced One Business, a first-of-its-kind converged proposition in Ghana.

“One Business has been meticulously designed to provide companies with a comprehensive communication solution,” Mr Neizer explained.

“It brings together website solutions for businesses, fibre broadband, mobile data, and includes free calls within employ­ees and calls to other networks. Customers who sign up through the month of September will get a 50 per cent discount on installa­tion,” he said.

Throughout September, Vodafone will share valuable insights on the key elements that SMEs need for sustainable and profitable growth.

This information will be shared through various digital platforms and supported by its annual SME conference, the Vodafone Business Runway.

In addition to digital and radio promotions for its custom­ers, Vodafone is offering a range of rewards, including discounts on bills, business rebranding, and smart devices.

 BY KINGSLEY ASARE

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