The youth have been encouraged to embrace digital marketing skills in order to create their own jobs instead of relying on the government for job.
“Acquisition of skills, particularly in digital marketing is relevant for young people to make exploits in businesses that will be promoted and patronised beyond the borders,” an American Digital Communication Expert, Mr Jared Dalton, has stated.
He said job opportunities existed across the world through the support of technology and through digital technology with the support of smartphones, the youth could engage themselves in productive marketing activities to create wealth.
Mr Dalton said this at the Jim Bourton Memorial Agricultural Senior High School (SHS) in the Afadzato-South District of the Volta Region on Friday, where he embarked on digital marketing training skills for the final year students at the school.
He explained that he had resolved to use the Jared Dalton Agency and ALPHASEN Consult, a digital marketing Agency to train Ghanaian students in effective digital marketing while in school.
According to him, technology had transformed the world and there was no restriction to global digital marketing, which had paved the way for Ghanaian and African youths to take advantage of the existing opportunities to develop.
The Jared Dalton Agency and ALPHASEN Consult National Training Coordinator, Mr Emmanuel Roy Seneadza, stated that the digital marketing programme was the first of its kind in the Volta Region and the country, and aimed at equipping students at the SHS in the country to enable them to take initiatives and establish digital marketing businesses in order to create jobs for themselves.
The Chapline of the School, Reverend Bright Tulesi, commended the Jared Dalton Agency and ALPHASEN Consult for the training, saying it would go a long way to help the students to create their own jobs after completing school.
FROM SAMUEL AGBEWODE, LOGBA-ADZAKOE
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