British Airways to make significant investment in first cabin
PBritish Airways is set to deliver significant changes to the onboard product and service in its first cabin as part of its £6.5bn investment for customers.
The new look and feel, set to take to the skies from March 31, will include new bedding, amenities and menus that would not look out of place in a revered five-star British hotel.
The airline’s first customers will be offered super-soft, sophisticated new male and female loungewear designed exclusively by luxury British fashion brand Temperley London.
The loungewear will be coupled with bespoke British Airways amenity bags, featuring Temperley’s “Star” design.
The bags will be filled with products from No 1 British Skincare brand, ELEMIS, including products from the highly sought after ULTRA SMART PRO-COLLAGEN range. The amenity kit contains the essentials to cleanse, revive and hydrate.
Carolina Martinoli, British Airways’ Director of Brand and Customer Experience, in a statement issued yesterday said: “As part of our £6.5bn investment for customers, we’re changing parts of the travel experience in our first cabin. Our teams of designers, chefs and customer service experts have carefully thought through the details we know matter most to our customers.”
“In this, our centenary year, we’ve sought out some of the best British designers and manufacturers to work with to ensure travelling in First with British Airways is an unforgettable experience,” she said.
The airline’s first customers according to the statement would benefit from an improved turndown service for the perfect night’s sleep,” thanks to new luxurious 400 thread count bedding, accompanied by a foam fibre mattress topper. Customers will also receive a stylish new day blanket and bolster cushion.”
The airline is investing £6.5 billion for customers over five years, including new aircraft, new cabins, new catering, new lounges, WiFi, and new routes.
The airline’s chefs have also designed new delicious A La Carte menus that focus on fresh seasonal ingredients of British provenance.
The new menus will be served on elegant bone China crockery, designed exclusively for the airline by high-end British tableware designer William Edwards. The new tableware will be accompanied by contemporary cutlery from Studio William.
The airline will also be introducing a new signature afternoon tea service, showcasing the great British tradition of high tea. The menu will include a selection of sandwiches, delicate pastries and scones, as well as a wide range of tea infusions.
As part of the changes, British Airways is also investing in new Dartington glassware. Travellers will now be able to enjoy the airline’s fine wines and champagnes from sophisticated stemware, while soft drinks and spirits will be served from elegant cut-glass tumblers.
By Times Reporter
