Hollard Ghana partners Melcom to widen insurance penetration in Ghana.
Insurance Group, Hollard Ghana has partnered Melcom Ghana to make insurance more accessible to Ghanaians and widen insurance penetration.
The partnership will see Hollard provide insurance, starting with life insurance and savings policies to customers of the retail giant, Melcom Ghana, via an in-store Hollard-on-the-go booth.
“We continue to do our part to improve insurance penetration in Ghana by making insurance more accessible. Melcom is where Ghana shops so it makes sense to enable shoppers to easily pick up insurance as they do their regular shopping”, Patience Akyianu, Group CEO of Hollard Ghana stated.
According to her, Melcom customers can shop, buy insurance, pay premiums, make claims or simply enquire, while making a remark at the launch held at the Melcom Plus store at North Industrial Area in Accra.
“There is great benefit when insurance and retail giants’ partner, and our partnership with Melcom speaks to our continued effort to put our customers and Ghanaian public at the forefront of what we do”, the group CEO mentioned.
She indicated thatMelcom is the right partner because they emulate our purpose to enable more people to create and secure a better future.
Managing Director of Hollard Life Assurance, NashiruIddrisu, said the partnership comes with trained business executives who are experienced in Hollard Life’s suite of products.
He assured customers of a satisfying service and guaranteed all customerswho would visit Hollard-on-the-go-booths to be served with attention.
Group Chairman of Melcom Ghana, BhagwanKhubchandani, said Melcom is elated to enter this partnership with Hollard, and for over 30 years, the shop has contributed to socio-economic development of Ghana by making retail accessible to Ghanaians.
Considering the partnership as a strategic fit, he indicated that the growth of Melcom was largely due to the support of its customers, hence ensuring convenience for them remains their prior.
By Alfred NiiArdayAnkrah
