Kendi Bawah — A rising voice in global marketing and student empowerment

IN an era that increasingly rewards innovation, resilience, and leadership, few stories embody these values as compellingly as that of Kendi Bawah. A Ghanaian scholar, entrepreneur, and marketing professional, Kendi’s journey from Accra to the United States reflects a rare blend of academic excellence, global perspective, and purpose-driven ambition.

Her trajectory — marked by distinction in academia, emerging thought leadership, and wide-ranging professional accomplishments — offers an inspiring model of what determination and vision can achieve.

Academic Journey: From Ghana to global scholarship
Kendi began her academic path at the University of Ghana, earning a degree in Sociology with Linguistics. This foundation equipped her with a deep understanding of human behavior, communication, and social systems — insights that would later become central to her work in marketing and consumer engagement.

Driven by a desire to expand her expertise, she pursued graduate studies at Drexel University’s LeBow College of Business, enrolling in the Master of Science in Marketing program. There, she distinguished herself not only through academic rigor but also through her leadership, intellectual curiosity, and commitment to excellence.

Graduating with a perfect 4.0 GPA, Kendi emerged as one of LeBow’s standout scholars — a testament to her discipline, focus, and mastery of contemporary marketing strategy. This made her an example and was even honored to be the guest alumni speaker for the incoming graduate student mixer for the Business school.

Professional emergence:
Kendi’s professional footprint extends across multiple industries, demonstrating both her versatility and her ability to thrive in complex, fast-paced environments. She has held impactful roles in finance, education, and big tech, where she applied her expertise in brand strategy, digital marketing, and consumer engagement to drive meaningful results.

Her work in these diverse fields reflects her adaptability and forward-thinking approach. Whether shaping high-impact marketing campaigns, supporting global teams, or leveraging data-driven insights, Kendi consistently positions herself at the intersection of creativity, strategy, and innovation.

Beyond her corporate achievements, Kendi is also building a reputation as an emerging scholar. She has authored research articles, reflecting her commitment to advancing knowledge at the intersection of marketing, public health, and social impact. Her publications broaden the visibility of African academic talent and enrich global conversations about equitable and innovative marketing practices.

Entrepreneurship: Passion turned enterprise
In addition to her corporate roles, Kendi is also an entrepreneur. She runs a hairstyling business, a venture she began out of a genuine passion for beauty and creative expression.

What started as a hobby evolved into a thriving business powered by her artistry, attention to detail, and commitment to helping individuals look and feel their best.

Her entrepreneurial work highlights her ability to balance rigorous academic and professional demands with personal passion — showcasing a well-roundedness that is both rare and inspiring.

Personal qualities: Excellence with purpose
What truly distinguishes Kendi is her combination of ambition and grounded purpose. She is analytical yet creative, disciplined yet adaptable — a leader whose work is shaped by empathy, cultural fluency, and a strong sense of responsibility to her community.

To many young women in Ghana, Kendi is the embodiment of possibility. Her journey serves as a powerful reminder that the world is within reach, and that with resilience, hard work, and vision, girls across Ghana can achieve anything they set their minds to. Her story redefines what is possible for African scholars and professionals on the global stage.

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