NSA, Aurum Global Partners launch Ghana Matchday Booklet ahead of Ghana-Mali clash

Aurum Global Enterprises, in partnership with the National Sports Authority (NSA), have launched the Ghana Matchday Booklet, a new initiative aimed at making sports information more accessible to the public in both physical and electronic formats.

The Ghana Matchday Booklet will debut with coverage of the Black Stars before expanding to include the other 52 sporting federations under the NSA. It is expected to serve as a one-stop reference for fixtures, events, and promotional opportunities while also positioning Ghanaian sports more strongly on the international stage.

The launch, held in Accra, brought together heads of sporting federations under the NSA, the Member of Parliament for Takoradi, Mr Okyere Darko-Mensah, and other dignitaries.

Speaking at the ceremony, the Executive Director of Aurum Global Partners, Dr Steven Blessing Ackah, explained that the booklet was inspired by the need to properly showcase Ghanaian sports to the world.

According to him, the initiative will spotlight not only football but also all 52 sports federations under the National Sports Authority.

He recalled how, in 2022, his organisation presented Black Stars midfielder, Mohammed Kudus, with a 24-karat gold commemorative coin—an initiative that earned national and international recognition.

“It showed us the importance of celebrating our athletes and documenting their achievements. With this booklet, we want to create a platform where not just football but all sports in Ghana can gain visibility and attract investment,” Dr Ackah added.

On his part, the NSA Director General, Mr Yaw Ampofo Ankrah, stated that the booklet represents a step toward building stronger partnerships for sports development while having the potential to elevate all 52 federations under its authority.

“This is not just a football brochure or calendar. It is for every federation—from athletics to swimming, boxing, hockey, rugby, and more. Aurum Global brings global expertise, having worked within prestigious events like the Monaco Grand Prix. We want to tap into that experience to maximise exposure and attract sponsors for Ghanaian sports,” he expatiated.

Additionally, Mr Darko-Mensah described the initiative as a “game-changer,” emphasising that talent alone is insufficient to grow sports in Ghana.

“Sports must be viewed as a business. This initiative fills a critical gap by supporting teams and associations with organisational and strategic backing,” he indicated.