Telecel Ghana launches innovative phone auction service
Telecel Ghana has rolled out a new phone auction service known as Bid2Win.
As a first-of-its-kind service in Ghana, Bid2win is transacted via SMS, USSD platforms and Telecel Cash, with the aim of driving the purchase of discounted 4G smartphones on the Telecel network while offering customers an engaging and exciting way to acquire their desired phones.
The Bid2Win service officially kicks off on Wednesday, and will run as a regular service on the Telecel network.
“We believe Bid2Win will enhance our customers’ smartphone purchase experience and create a vibrant community of engaged customers who are excited about technology and innovation. This service will also let our customers have control over how much they spend on devices they want to buy,” David Umoh, Director of Consumer Business at Telecel Ghana, disclosed in a statement issued by the company in Accra yesterday.
In collaboration with Interactive Services Limited (ISL), Bid2Win, he said, would introduce an innovative approach to acquiring mobile devices, allowing customers to actively participate in a competitive bidding process to win and purchase their latest 4G smartphones.
This groundbreaking service in the Ghanaian market, he outlined, aims to diversify the way customers purchase mobile devices, while making the purchase experience on Telecel Cash interactive, rewarding and most importantly, secure.
“Telecel Ghana’s dedication to customer satisfaction and innovation is evident in the launch of Bid2Win as the auction service is designed to increase customer interaction, drive smartphone adoption, and provide an exceptional device payment experience,” Philip Amoateng, Director of Digital Transformation & Mobile Financial Services, said.
BY TIMES REPORTER
