True North Media monitoring acquires Maverick Media Monitoring, appoints Akinwale Adams to lead group operations

True North Media has announced the acquisi­tion of Maverick Media Monitoring, a move that is ex­pected to enhance True North Media’s capabilities in media monitoring, media measure­ment, and analytics.

It has also appointed Akin­wale Adams to lead the group’s operations under the new partnership. Adams brings with him, a wealth of experience and a proven track record in the media monitoring industry.

Adams will oversee the integration of Maverick Media Monitoring into True North’s operations, ensuring a seamless transition and continuous excel­lence in service delivery.

The acquisition would allow True North Media to expand its service offerings, providing clients with more comprehen­sive media tracking, insights, and analytics.

Maverick Media Monitoring’s Media Plus, a real-time media monitoring and SaaS platform and reach with 450+ Television and Radio stations, measuring and analysing advertising spend and exposure in 16+ African markets will now operate under the True North Media brand, potentially offering improved resources and technologies to our combined client base.

The markets include Ghana, Ivory Coast, Senegal, Mali, Burkina Faso, Benin, Togo, Guinea Conakry, Congo Braz­zaville, Congo DRC, Uganda, Zambia, Sierra Leone, Liberia, Cameroun, and Gambia.

This strategic acquisition and the planned post-acquisition expansion reflect True North Media’s commitment to growth and innovation in the media industry.

Integrating Maverick Media Monitoring’s services takes True North’s coverage to 960+ chan­nels across 21 African countries, with over 400 of those channels in Nigeria. True North Media’s market position and presence in Nigeria now provides clients with more robust solutions for real-time media tracking, adver­tising expenditure management, and inventory analysis.

This acquisition allows us to expand our service offerings and reach, providing our clients with even more comprehensive media monitoring solutions. The acquisition also supports True North’s ongoing infra­structure expansion, positioning the company to better serve its growing clientele across Africa. With Akinwale Adams at the helm of our operations, we are confident in our ability to con­tinue setting the standard for media monitoring across Africa.

True North Media Monitor­ing is the leading provider of media monitoring and analysis services in West and Central Africa. With a commitment to delivering accurate and timely media insights, True North helps businesses and organisa­tions stay informed and make data-driven decisions.

The company’s comprehen­sive services include media tracking, social media analysis, audience tracking, consumer and consumption tracking, and customised reporting.

 BY TIMES REPORTER