Voting kicks off for GBA 2024
Following a successful virtual industry tour and first-ever beverage industry forum, Global Media Alliance, organisers of Ghana Beverage Awards, has officially announced voting for the Product of the Year category for this year.
The voting exercise, scheduled for April 7 to April 25, 2025, promises a very fierce competition between Bel Cola, Blue Jeans Energy Drink, Coca Cola, Guiness, Verna Natural Mineral Water and Vitamilk, who have proven to be phenomenal by all standards for the year under review.
Over the years, the voting phase has been characterised with stiff competition with nominated brands employing creative strategies to canvass the most votes.
Every year, there is an exponential increase in the number of votes cast by the public setting the stage for widespread interactions between competing beverage brands and their loyal consumers.
Speaking on the voting, Chief Director of Global Media Alliance, Emma Wenani, emphasised the role of the public in shaping the awards.
She said “The voting phase marks an exciting milestone in our celebration of beverage excellence. This is the moment where the voices of consumers truly matter. Over the years, we have seen how the public’s engagement helps drive visibility and credibility for both emerging and established brands.”
“We encourage everyone— from the casual consumer to industry experts—to participate in this year’s voting process. Your voice has the power to shape the outcome, honour hard work, and uplift the brands that bring joy to our tables every day,” she added.
She reaffirmed the scheme’s commitment to maintaining a credible and transparent voting process.
BY TIMES REPORTER
