Telecel Ghana kicks off CARE Month with customer rewards, education
Telecel Ghana is marking its annual CARE Month this month to celebrate loyal customers and recognise the contributions of frontline employees.
This is in line with the theme for this year’s international Customer Service Week celebration – Going Above & Beyond: Connecting through CARE.
Telecel Ghana’s CEO, Patricia Obo-Nai, speaking at the launch of the event in Accra yesterday said, “We recognise and celebrate the support and loyalty of our customers over the years and are delighted to reward them with amazing incentives throughout the month of October at our retail shops across the country and on our Telecel Play app. Thank you for entrusting us with your digital and telecom needs.”
She said for customers, CARE Month would be filled with rewards including cakes, free data bundles, discounted food vouchers, souvenirs and discounted cinema tickets, among others.
“Another distinctive initiative for this year’s CARE Month is the Super Care upgrade. An improved, targeted customer service enhancement for the Deaf community to promote greater inclusion. It includes onboarding assistive technology on the Telecel Play App to ensure Deaf customers access customer support seamlessly and benefit from tailored discounted data and SMS bundles,” she explained.
In collaboration with the Ghana National Association of the Deaf (GNAD), Telecel Ghana, she stressed would hold engagement sessions with the Deaf community to make them aware of the tailored customer service enhancements and packages.
Telecel Ghana will also roll out an interactive educational campaign on its self-help customer service channels, including accessing Telecel Cash and its virtual assistant, TERi on the Telecel Play App.
Telecel employees are not left out of CARE month celebration as there will be internal appreciation initiatives for frontline staff, including awards for top-performing staff, health and wellbeing talks, treasure hunt and special costume days, among others.
General Manager of Commercial Operations, Mercy Dawn Akude, said, “In line with this year’s theme, we are committed to going above and beyond for our customers. We count on their constructive feedback and insights which have been instrumental in shaping our customer-centric service approach. We believe in strengthening our long-term relationship with customers, built on trust, reliability, and exceptional service.”
BY KINGSLEY ASARE
