Ghana strengthens position in global BPO market … as AIDEC Digital launches centre
AIDEC Digital, a subsidiary of the AIDEC Group of Companies, has officially launched its state-of-the-art Business Process Outsourcing (BPO) centre in Accra, marking a significant milestone in Ghana’s digital transformation journey.
It also solidifies the country’s position as an emerging hub for global digital outsourcing services.
The launch was held under the theme: ‘Global Competitiveness and Strategic Partnerships: Positioning Ghana as a top digital outsourcing hub through strategic collaborations and job creation.’
Attended by industry leaders, government representatives, and technology stakeholders, it showcased AIDEC’s comprehensive suite of outsourcing solutions designed to serve both local and international clients while creating substantial employment opportunities for the nation’s increasingly tech-savvy population.
“This launch marks yet another milestone after several others by AIDEC in the digital landscape,” Sir Ambrose Yennah, Founder and Executive Chairman of AIDEC Group of Companies, said.
“Our vision is to tap into the market potential by positioning Ghana as a hub for digital outsourcing, taking advantage of our growing digital ecosystem, skilled youth, and strategic location in Africa,” he added.
The new BPO facility positions Ghana to capture a larger share of the global BPO industry, currently valued at US$321 billion and projected to reach US$525 billion by 2030. Africa currently accounts for just 2 per cent of this market, with South Africa, Egypt, and Morocco dominating the continent’s share at 87 per cent.
Nonetheless, a combination of factors, including a young, upwardly-mobile, English-speaking and political stability, are adding to Ghana’s appeal.
“Ghana has all the attributes of a favourable destination for BPO services—political stability, English as the first language, a high percentage of university graduates, and a strategic location in Africa. AIDEC’s investment in this sector demonstrates confidence in our ability to compete globally,” David Gowu, CEO of Business Outsourcing Services Association Ghana (BOSAG), explained.
AIDEC Digital Hub offers a diverse range of services, including inbound and outbound call centre operations and customer support; data entry, processing, and analytics; AI and business intelligence solutions as well as E-learning, IT training, and ISO certification. Others include IT and software development support; digital marketing and content management.
Emmanuel Gbeve, Chief Technology Officer of AIDEC, highlighted the centre’s technical capabilities and regulatory compliance, stating: “We have secured authorisation from the Cyber Security Authority and implemented robust security measures to ensure we meet international standards for data protection and service delivery.”
A central focus of the AIDEC Digital Hub is addressing youth unemployment through job creation and skills development.
The facility will provide employment opportunities for graduates and IT professionals while offering specialised training programmes in digital customer relations, IT support, and digital marketing.
“BOSAG have an ambitious five-year target of creating one million jobs in the BPO sector and companies like AIDEC will be leading this initiative to provide meaningful employment for young people,” Mr Gowu stated.
“This is not about competition; it is about collaboration. We need to work together to push this conversation forward and help businesses understand the potential of the BPO industry,” Kafui Amanfu, Executive Director of the Institute of ICT Professionals Ghana (IIPGH), noted.
BY TIMES REPORTER
