AngloGold, Absa Bank empower 40 female entrepreneurs in A/R
THE AngloGold Ashanti, Obuasi Mine, has partnered Absa Bank Ghana to promote the businesses of 40 selected female entrepreneurs in Obuasi in the Ashanti Region.
The initiative aims to empower women by enhancing their online business capabilities and developing a supportive community for growth and collaboration.
It is part of AngloGold’s Women in e-commerce project under its Enterprise and Skills Development Programme, a 10-year Socio-Economic Development Plan (SEDP) that was launched in the community on Monday.
According to the Acting Community Relations Manager of the mining company, Daniel Arthur-Bentum, the selected entrepreneurs would be offered the needed assistance and literacy to transition into the digital marketplace.
“Through training sessions, participants will learn how to effectively utilise various e-commerce platforms to reach a broader audience and increase sales,” he underlined in an interview.
He said the project would also make them familiar with digital technology, a vital component for market acceleration.
In this regard, he said,the Obuasi Mine and Absa Bank Ghana wouldorganise a series of workshops and mentorship opportunities to equip entrepreneurs with the skills necessary to adapt to rapidly changing digital landscapes to ensure they remain competitive and successful.
He pointed out that the development envisioned to enhance networking and would facilitate the identification of networking opportunities, as well as collaboration among women entrepreneurs, allowing them to share best practices and learn from one another’s experiences.
At AngloGold Ashanti, he said, “we mine to empower people and societies. We do this by empowering women entrepreneurs which we believe it is essential for building sustainable communities.”
He said the women in e-commerce project was part of a broader Business Acceleration and Sustainability (BAST) program being implemented under a Memorandum of Understanding between the mining company and ABSA Ghana.
“And, that it reflected the mining company’s commitment to developing and promoting inclusive economic development and supporting local communities by addressing the unique challenges facing women in business and leveraging technology. This initiative looks to create lasting change and opportunity,” he stated.
FROM KINGSLEY E.HOPE,KUMASI
