Business

aYo Ghana wins 3 industry awards

aYo Intermediaries Ghana (aYo Ghana), the microinsurance subsidiary of MTN Ghana, has won three prestigious industry awards this year, confirming its position as the leader in mobile insurance and a promoter of fi­nancial inclusion in the country.

At the recent Ghana Corpo­rate Brands Awards 2024, aYo Ghana received the “Mobile Insurance Brand of the Year” award, confirming its outstand­ing performance.

Again, at the Ghana Insur­ance Awards 2024, aYo grabbed the “Mobile Insurance Lead­ership Award”. Its innovative and inclusive motor insurance product, aYo Pay & Drive also won the “Product Innovation of the Year Award.”

Under its CEO, Francis Gota, aYo Ghana has made significant strides in insurance penetration, covering up to 25 per cent of the Ghanaian pop­ulation, particularly those in the low-to-middle income bracket. This achievement is notable in a country where insurance penetra­tion is still less than 2 per cent.

Mr Gota dedicated the awards to his team, stating that, “Your dedication and resilience are truly appreciated. I am so proud of all the achievements of the team for the past few years and last year in particular. We wouldn’t be where we are today without each employee’s input and hard work. Thank you for making us successful.”

He charged aYo employees to remain positive and contin­ue striving to better lives with customer-centric products and services

 Over the past 7 years, aYo has committed to creating a future where every Ghanaian are not only to buy insurance but also uses it to improve their quality of life.

 BY KINGSLEY ASARE

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