Ghana climaxes 2023 World PR Day celebrations with Festival Summit

Global Media Alliance (GMA) has marked the end of the World Public Relations (PR) Day Festival with a spectacular grand summit.

The highly anticipated event, held on July 14, brought together industry experts, distin­guished guests, and profession­als from around the country.

On the theme “Harnessing the Power of Public Relations”, the summit aimed to cele­brate the pivotal role of PR in shaping global narratives and driving effective communication strategies.

The summit witnessed the presence of esteemed guests, including the Chief Director at the Ministry of Information who represented the Information Min­ister, Kojo Oppong Nkrumah, the President of the Institute of Public Relations (IPR), and the CEO of Global Media Alliance. Their participation further em­phasised the significance of the event and highlighted the com­mitment to advancing the field of public relations.

The half-day summit com­menced with an opening cere­mony that featured welcoming remarks from the CEO of Global Media Alliance, Mr Ernest Boateng.

In his address, he under­scored the crucial role of public relations in today’s interconnected world, emphasising its power to influence public opinion, foster social change, and enhance organ­isational reputation.

He stated, “Through effective communication, PR profession­als have helped bridge divides, dispelled misconceptions, and promote harmony among diverse communities.”

Chief Director at the Ministry of Information, Madam Charlotte Morgan Asiedu, in her speech, said, “As we harness the power of public relations, let us remain steadfast in our commitment to ethics, responsibility, and integ­rity. We must ensure that public relations never become a tool for manipulation or deception. Rather, it should be a force that amplifies authenticity, empowers the voiceless, and upholds the val­ues of honesty and transparency.”

She also thanked GMA for providing a space where commu­nicators can have open conver­sations that enforce the PR community in Ghana.

The World PR Day Festival Summit successfully concluded the three-month long festival on a high note, reinforcing the power of public relations in shaping global narratives and driving effective communication strategies. The event’s distin­guished guests, engaging ses­sions, and insightful discussions collectively underscored the significance of harnessing the power of PR to create a positive impact in today’s world