Ministry of Youth Development and Empowerment has launched an initiative to stem the rising tide of substance abuse among the youth.
Dubbed “Ghana Against Drugs (GAD) – Red Means Stop,” the campaign was to combat substance abuse among the youth.
Speaking at the launch, the Minister of Youth Development and Empowerment, Mr George Opare-Addo, said the growing threat of substance abuse, particularly the misuse of opioids, posed a severe threat to the well-being of the youth and the future of the nation.
“The rapid spread of dangerous opioids—especially the one known as “Red”—has become a national concern. Today, we take a decisive stand against this menace,” he said.
Mr Opare-Addo said the campaign was a collaborative effort between the Ministry of Youth Development and Empowerment and key stakeholders, aimed at raising public awareness about the dangers of opioid abuse, engaging policymakers in meaningful discussions to strengthen regulatory frameworks.
He said the campaign was also to implement proactive measures to curb the availability and misuse of those substances and empowering young people to make informed choices and champion drug-free lifestyles.
“The fight against drug abuse cannot be won in isolation— it requires the collective commitment of government institutions to enforce stringent regulations against illegal drug distribution, civil society organisations to provide education, rehabilitation, and support for affected individuals,” Mr Addo stated.
The Minister said traditional and religious leaders had offered moral guidance, community support and the media to amplify messages and hold institutions accountable on issues of substance abuse among the youth.
He said it was important for the youth to take ownership of the campaign and lead the charge against substance abuse.
Mr Addo said the Meaning of “Red Means Stop” slogan of the campaign was a powerful call to action.
“Just as a red traffic light signals danger and the need to stop, we must recognize the life-threatening consequences of opioid abuse and take decisive action against it,” he stated.
The Minister entreated policymakers, community leaders, educators, and parents to unite in the fight against drug abuse.
“Let every Ministry, Department, and Agency take up this cause, develop institution-specific messages, and work together to ensure that our young people are protected from the devastating grip of substance abuse,” the Minister said.
Mr Addo advised the youth against drugs and said “Your future is worth more than a fleeting high. You are valuable, and your dreams are worth pursuing.
He said substance abuse could destroy their potential and must “Say no to drugs.”
Mr Addo also advised the youth to surround yourself with positive influences and seek help when needed, indicating that “Your future is bright—believe in yourself, work hard, and stay focused on your goals.”
He said any individual struggling with substance abuse could reach out to national helplines, local counselling services, support groups.
“Together, we can and must put an end to the opioid crisis. Let this campaign be a beacon of hope and a testament to our unwavering commitment to protecting the future of our youth,” Mr Addo stated.
BY TIMES REPORTER