CT Productions to publish Economist’s pioneer project on Ghana.
CT Productions, the official agent for The Economist Group in West Africa, will publish the Economist’s pioneer project on Ghana.
The Economist Group is the leading source analysis on international business and world affairs.
The project is expected to highlight the country’s impressive performance, especially during COVID-19 pandemic that negatively impacted so many other economies.
The project will focus on leading companies and stories surrounding Ghana’s most promising economic sectors, financial services, fintech, manufacturing and agriculture, among others.
A statement copied to the Ghanaian Times by Strategic Communications Africa Limited (Stratcomm) Africa, a communication agency, said the publication would also highlight key success stories and sectors with the biggest potential for growth in Ghana and West Africa.
Itsaid that the editorial teams would ensure the Ghana narrative was delivered in a manner that would amplify the success of the country’s recent growth.
According to the statement, Ghana’s 4.8 per cent Gross Domestic Product (GDP) growth in 2021, was a sharp rise from the 1.3per cent growth in 2020 when the pandemic was at its peak.
It explained that the reported growth of Ghana’s real estate industry, a revamped services sector and key government interventions were part of the reasons why CT Productions referred to Ghana as “the new powerhouse of the African continen.t”
The statement said that the Economist had a global circulation of 1.65 million in print and digital readership of over 16 million unique online users.
“CT Productions is partnering with stratcomm Africa to create this platform for Ghana to showcase its growing private and public sectors to the world,” it noted.
The statement quoted Stratcomm Africa’s Executive Director, Business Development, Mr Kofi Baah-Boakye, as saying, “Stratcomm Africa is delighted to be part of this important project for the Economist magazine.”
It said “At Stratcomm Africa, we believe that communication excellence is vital for Africa’s prosperity and our partnering CT Productions.This project is aimed at helping Ghana to project itself through this well-known global medium, The Economist.”
According to Camelia Oros Tsarouch, Managing Director at CT Productions, said,that CT Productions was very excited to be a part of Ghana’s success story and was looking forward to showcasing all that the country had to offer the world.
“Through our publications and our strategic collaboration with Stratcomm Africa, we hope to bridge the gap between businesses, consumers and investors to reinforce the message of Ghana being the tourism and business gateway to West Africa,” the statement said.
CT Productions isan international creative agency that produces promotional features, country reports, research papers, in-house publications alongside film production.
It isthe official agent for The Economist Group in selected countries across the globe with active projects in Nigeria, Ghana, Côte d’Ivoire, Zambia, and Mauritius amongst others.
BY RAISSA SAMBOU
