Ghana must turn creative talent into economic power

The renewed call by the Chargé d’Affaires of the United States Embassy in Ghana, Mr Rolf Olson, for increased investment and stronger policy support for the creative economy is very necessary.

Ghana is not short of talent. From music and film to fashion and digital content, the country continues to produce creatives whose work resonates across borders.

Yet, as Mr Olson rightly pointed out at the Creative Economy Summit Ghana 2026, talent alone is not enough.

Without the right structures, policies and investment, the sector will struggle to reach its full potential.

The Ghanaian Times holds that it is time to shift the focus from merely celebrating talent to taking deliberate and coordinated steps to grow the creative economy.

Examples from across the world show what is possible. Industries such as Bollywood and Nollywood have grown from modest beginnings into global forces, driven by strong storytelling, investment and structured support systems.

Today, streaming platforms have further levelled the playing field, allowing content from diverse cultures to reach global audiences. Ghana cannot afford to be left behind.

What is required is a deliberate effort to build a sustainable ecosystem for creatives.

This includes access to financing, protection of intellectual property, reliable infrastructure and policies that encourage investment.

The issue of intellectual property protection remains particularly critical. Without strong enforcement, creatives are often deprived of the full value of their work. This discourages innovation and undermines confidence in the sector.

Equally important is the role of government. As highlighted at the summit, policies on taxation, production financing and contract enforcement will determine whether Ghana can attract both local and international investors.

These are not abstract concerns; they are practical issues that affect everyday business decisions in the creative space.

The Ghanaian Times also agrees with the view that early-stage investment is crucial. The creative industry, like any other, requires capital to grow.

Investors must begin to see the sector not merely as entertainment, but as a viable economic venture capable of generating jobs and revenue.

At the same time, creatives themselves must remain committed to authenticity. Ghana’s unique stories, culture and perspectives are its greatest strengths in the global marketplace. Preserving this identity while embracing innovation will be key to long-term success.

The involvement of stakeholders beyond the creative community is also essential. As noted by the Director of Diaspora Affairs, the sector cannot be left to creatives alone.

Government, businesses, technology institutions and investors must all play active roles in transforming creativity into a structured and profitable industry.

Encouragingly, initiatives such as the Creative Economy Summit provide a platform for collaboration, knowledge-sharing and partnerships.

However, such efforts must be sustained and translated into tangible outcomes.

The Ghanaian Times urges policymakers to act decisively. The creative economy should be integrated into national development planning, with clear strategies, funding and measurable targets.

Ghana stands at a point where its cultural exports can become a major source of economic growth. But this will not happen by chance. It requires vision, commitment and sustained investment.

The time for discussion has passed. What is needed now is action.

If Ghana gets it right, the creative economy can become a powerful engine for jobs, innovation and global influence. If not, the country risks watching others tell its stories and reap the benefits.

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