Real Madrid, Hisense sign 3-yr partnership
La Liga powerhouse, Real Madrid, and Hisense, a global leader in consumer electronics and home appliances, have signed a strategic Middle East and Africa (MEA) partnership to deliver an unparalleled fan engagement over the next three years.
The partnership will encompass Real Madrid’s men’s and women’s first division teams in all championships, including the UEFA Champions League and the Supercopa de España to be held in Saudi Arabia.
Mr Jason Ou, President of Hisense in the MEA region, expressed excitement about the deal, saying: “Partnering with Real Madrid, a club with a rich history and passionate fan base, aligns perfectly with our strategy to connect with consumers through sports sponsorship and elevate the Hisense brand. We look forward to providing MEA fans with engaging experiences and enhancing the football viewing experience through cutting-edge technology.”
With a roster featuring global icons like Kylian Mbappé, Vinícius Júnior, and Jude Bellingham, alongside a rich history of legendary players such as Cristiano Ronaldo, David Beckham, and Zinedine Zidane, the club, he said, continues to solidify its status as a sporting powerhouse.
As part of the collaboration, the two will launch a limited-edition co-branded 100-inch television sets designed to elevate the home viewing experience.
“This partnership will also introduce initiatives aimed at enriching fans’ engagement with the sport and its broader cultural context, leveraging Real Madrid’s global appeal and Hisense’s technological expertise.”
He further stated that by combining Hisense’s innovation and quality with Real Madrid’s pursuit of success, both brands aim to create a powerful synergy that will captivate audiences and drive growth in the MEA region.
Mr Ou said building on successful collaborations with UEFA, Euro and FIFA World Cup over the past decade, this partnership will further deepen Hisense’s connection with communities and commitment to promoting a healthy, active lifestyle.
“This new alliance with Real Madrid reinforces that mission and showcases a diverse product range to fans across the region.”
Hisense, established in 1969, is a global leader in home appliances and consumer electronics operating in over 160 countries.
