Stratcom launches 25th anniversary

Strategic Communications Africa Limited (Stratcomm), on  Friday launched its 25th anniversary and thanksgiving in Accra.

The colourful ceremony was on the theme “Communication excellence for Africa’s prosperity in this digital age.”

Speaking on the theme, Miss Esther Cobbah, Chief Executive Officer (CEO) of Stratcom, said there was the need to strengthen effective communication of the African continent to ensure its prosperity.

According to her, effective communication was pre-requisite for African nations as it would enable the continent to pool capabilities and resources for the benefit of the citizenry.

“For nations to prosper, good governance is key as it involves drawing information from the citizenry, making their views part of decision making while government also stay accountable to the citizenry,” she emphasised.

She noted that Africa’s prosperity would only happen when African nations prosper, as the businesses thrive and individual livelihoods enhanced.

Ms Cobbah indicated that the African approach to consensus building for community mobilisation was a good tool for facilitating development.

The CEO said businesses, particularly Small and Medium Scale Enterprises (SMEs), in Africa needed to be part of the story of Africa rising.

To achieve this, she indicated that effective brand communication would be required, stressing that Stratcomm Africa deployed the totality of such communication for its clients.

Ms Cobbah announced that her outfit would collaborate with stakeholders in the sector to introduce communication initiatives like SME communications awards, Communication summit and communication students award as well as training for women, among others. 

She stressed  Stratcomm’s   commitment to harness the potential of individual talents, through effective communication approaches for the enhancement of their livelihood and betterment of Africa.

Mr Kwesi Quartey, Deputy Chairperson of the Africa Union Commission (AUC), who gave the keynote address on the “Africa we want; the role of communication,” said agenda 2063 of the African Union was Africa’s blueprint and master plan for transforming Africa into the global powerhouse of the future, hence the need to ensure effective communication on the continent.

The Agenda 2063, he noted, was the continent’s strategic framework to deliver on its goal for inclusive and sustainable development, adding that it represented a concrete manifestation of the pan-African drive for unity, self-determination, freedom, progress and collective prosperity pursued under Pan-Africanism and African Renaissance and stressed the need for Africa to be politically united.

By ALLIA NOSHIE AND ALBERTA BRONI