Afrofuture is excited to announce the launch of the Afrofuture Rising Star Challenge 2024, a
talent competition designed to discover and elevate the continent’s brightest emerging artists.
This year’s challenge, in partnership with The Continent Live, offers aspiring musicians an
unparalleled opportunity to gain visibility, showcase their talent, and connect with top industry
professionals.

Over the past year, The Continent Live has become a cornerstone for nurturing emerging
talent, having led several impactful initiatives in Ghana. From Music Business Training
Programs to Mixing & Mastering Courses, The Continent Live has been deeply invested in
building Africa’s music ecosystem. This partnership with Afrofuture represents a natural
evolution of that journey, as both brands share a vision of empowering young creatives and
spotlighting the next wave of African stars.

The Rising Star Challenge has steadily grown since its inception, with hundreds of talented
artists from across Africa participating each year. This program has also been instrumental in
promoting women in music, with an array of success stories emerging from past winners like
Bleau and Ess the Legend. As we gear up for 2024, we anticipate even more talent to shine
through, making this the most exciting edition yet.

At its core, Afrofuture and The Continent Live are committed to fostering a thriving creative
community, and this challenge represents an incredible opportunity to amplify the voices of
Africa’s future music legends.

Challenge Details:
The Afrofuture Rising Star Challenge 2024 will officially launch on October 3, 2024, with
applications open until October 17. To enter, participants are required to complete an
application form and upload a 60-second performance video on Instagram, tagging
@afrofuturerisingstar, @afrofuture, and @thecontinentlive, using the hashtag

AFRisingStar24.

The Top 10 contestants will be chosen based on their reposts and audience engagement
across social platforms. The top 5 finalists will participate in an exclusive writing camp
where they will collaborate with prominent artists and producers.
The grand winner will receive the chance to perform live at Culture Jam 2024, a cash prize to
support their musical career. The winner will also benefit from year-long support and
mentorship from industry experts within Afrofuture and TCL’s network to help refine their
artistry, performance, and brand.

How to Enter:
● Visit www.afrofuture.com/risingstar and fill out the application form
● Create a 60-second performance video telling us Why You Are A Rising Star
● Upload it to Instagram, tagging @afrofuturerisingstar and @thecontinentlive and use
the hashtag #AFRisingStar24.
● Encourage your followers to repost and engage with your video to increase your
chances of making the top 10!