MAGVLYN Industries Limited, producers of Mobile Water, has unveiled a new corporate identity to mark its 30th anniversary, reaffirming its commitment to quality, innovation and sustainability as the Ghanaian-owned company enters its next phase of growth.
The rebranding, which goes beyond a change of logo, was unveiled at a ceremony in Accra to celebrate the company’s three decades of operations and its commitment to providing quality drinking water.
The Chief Executive Officer, Mr Magnus Nunoo, said the new identity reflected the company’s determination to build on its achievements while embracing innovation and sustainability to address emerging challenges and serve consumers better.
Recounting the company’s beginnings, he noted that the idea was inspired by concerns about the communal cup used to serve drinking water at markets and schools, which could spread communicable diseases when shared without proper disinfection.
He noted that he had responded to the challenge by introducing safe drinking water in sealed, affordable and convenient packaging for ordinary Ghanaians.
Mr Nunoo mentioned that he had left a secure job in the oil marketing sector to devote himself fully to developing the business.
Although the idea initially attracted ridicule and scepticism, he said he remained convinced that Ghanaians deserved a safer alternative. The business has since grown from a small operation into a recognised player in the country’s sachet-water industry.
He said the new corporate identity represented a renewed focus on sustainability, quality and innovation.
As part of its corporate social responsibility programme, the company will donate 30 waste bins to the Kpone-Katamanso Municipal Assembly.
Mr Nunoo called on the authorities to strengthen waste management infrastructure, public education and enforcement, arguing that plastic pollution was driven not only by packaging materials but also by indiscriminate littering and inadequate waste collection systems.
Addressing the gathering, the Director-General of the National Development Planning Commission (NDPC), Dr Audrey Smock Amoah, said Magvlyn’s journey demonstrated how Ghanaian businesses could contribute to national development through job creation, tax revenue, investment and innovation.
She described micro, small and medium-sized enterprises as the backbone of the Ghanaian economy and urged businesses to embrace sustainability and good corporate governance rather than wait for regulations to compel them to act responsibly.
Dr Amoah further linked the company’s contributions to several Sustainable Development Goals, including good health and well-being, decent work, industry and innovation, responsible consumption and partnerships. She encouraged Ghanaian businesses to explore opportunities across Africa.
Dr Amoah noted that Magvlyn had grown from producing water in a family home to establishing operations in Accra and Tema, creating jobs and supporting distributors, transporters and retailers in the process.
She also revealed that the company had expanded into other West African countries.
The anniversary chairman, Mr Anthony Boateng, said surviving three decades in Ghana’s challenging business environment required resilience, ingenuity and adaptability.
He challenged the management and staff to build on the company’s achievements and establish a lasting legacy over the next 30 years.
BY NELLY QUARCOOPOME
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